The 100g pack of White Plus Toothpaste (by Square Toiletries Ltd.) is the ideal "medium size" standard choice. It serves as the perfect individual monthly supply or a compact pack for couples, striking a great balance between long-lasting value and bathroom counter convenience.
White Plus (100g) is a fluoride-fortified, white paste toothpaste engineered around Daily Enamel Repair and advanced plaque removal. It utilizes the brand's signature "Calci Strong" formulation to infuse structural minerals directly back into the tooth surface.
The formula is driven by three main actions:
Mineral Remineralization: Contains a balanced blend of Sodium Monofluorophosphate (Fluoride) and Calcium Carbonate to fortify microscopic soft spots on the teeth.
Micro-Polishing: Uses premium, gentle Silica abrasives to lift away yellow plaque and superficial food debris without scrubbing away or scratching the enamel.
Triple Essential Oils: Infused with Peppermint, Spearmint, and natural Clove Bud oil to provide antimicrobial properties while leaving an intensely cooling, fresh sensation.
The 100g tube functions as your core daily defense system against common oral health issues:
Twice-Daily Cavity Protection: Used morning and night to neutralize harmful dietary acids and sugars that erode enamel over time.
Targeted Plaque Control: Applied consistently to brush away soft, sticky bacterial biofilms before they harden into tough tartar along the gum line.
Gum Tissue Maintenance: Helps cleanse the gum margin to reduce the risk of gingivitis, inflammation, and minor gum bleeding caused by poor hygiene.
Long-Lasting Breath Purifier: Specifically used to eradicate severe morning breath or wash away sharp food odors (like fish, garlic, or onions).
It Repairs and Re-Hardens Enamel: It works at a cellular level. The Calci Strong formula binds calcium and fluoride to porous, weakened areas of your teeth, stopping early-stage decay in its tracks.
It Restores Natural Whiteness: It does not bleach teeth chemically. Instead, its gentle silica polish lifts external surface stains caused by tea, coffee, smoking, or turmeric, bringing back your teeth's natural clean luster.
It Delivers a Crisp Coolness: Upon foaming, it releases a strong blast of mint and clove oils that get into tight gaps between teeth, killing odor-causing bacteria and keeping breath fresh for hours.
It Provides a Steady 4-6 Week Supply: The 100g size is highly efficient. Because you only need a pea-sized amount per brush, a single tube easily provides an individual with roughly 4 to 6 weeks of continuous, twice-daily brushing.